Judges 2019

We have developed our judging over 15 years and our judges, all top business people within their chosen arena, have cited our awards as both the most transparent and professionally executed.
Each application is scored by at least 4 different judges from a panel of up to 12 judges, all applications are seen by different members of the judging panel.
The judges meet over several hours and score not only their own sponsored category but several others too, this ensures transparency.
The first page of questions is designed to give the judges a real feel for your business, followed by several questions that are scored from 1 to 5. It is worth noting that although all judging is computer based please ensure you upload images or screen shots of all important pages.
There are no site visits or presentations involved.
The finalists are chosen by adding all the scores and up to 8 entrants can make it through to the final, however if scoring is low, less entrants make it through.
Should you wish to read our Top Tips, please click HERE

Jason Sinclair

University of Buckingham

Jason is responsible for the preparation of Students/Graduates entry into the UK Labour Market, creation and delivery of training and coaching workshops, Employer Engagement and Business Networking/Careers related events at the University of Buckingham. An Operational Director and Consultant who has had experience in SME to Blue Chip Businesses.

As a University we are passionate about Business, we view it as important to support our Business Community as a whole and the University is perfectly placed and agile enough to do that, preparing and educating the next generation of Business Talent, supporting both Businesses and Students alike by helping create practical Internships and Placement Projects, and offering Professional and Executive courses to Businesses who want to grow and develop their people. The University has Undergraduate Degree courses in Business, Accounting, Marketing, Law, Applied Computing, Psychology, Science, Humanities and Medicine (Plus Postgraduate and Professional Study).

The Awards really are a positive way for us to celebrate and engage more directly with a variety of SME’s, and I wish all the applicants the very best of luck.

Matt Riley

Complete IT

Matt Riley is the Regional Manager for Thames Valley region at Complete I.T. – one of the largest SME IT Managed Services Provider in the United Kingdom.

Matt is responsible for all the services being delivered to over 120 SME businesses in the Thames Valley region which includes the Buckinghamshire and Milton Keynes area. This service revolves around working with different businesses, across different market sectors, understanding their business strategy and aligning their IT strategy to meet these strategic goals. This involves a deep understanding of their business model and identifying where IT can be used to improve business processes and end-user experience.Matt has spent his career working in both the private and public sector. Matt was very proud to be part of the team who won the SME Business Awards Business of the Year more than 50 Employees in 2017.

Jessica Symondson

Complete IT

Jessica Symondson, Marketing Manager, Complete I.T.
Jess has over 10 years’ experience within the IT industry, working closely with partners such as Intel, Microsoft and Datto. Originally starting her career within PR Jess quickly realised her passions lay within Marketing, helping businesses to broaden their reach, meet new client goals and brand awareness. Jess is responsible for managing the Lead Generation & Marketing team, ensuring new business targets are met, brand awareness, internal and external communication and regularly reviewing the market to ensure the Marketing Strategy is current.
Complete I.T. have been involved with the SME Business Awards for a few years now most recently winning the 2017 National Business Awards; Business of the Year more than 50 Employees, and are very pleased to be sponsoring the same award in the 2019 MK and Buckinghamshire SME Business awards.

Sandra McLellan

HR Inspire

Drawing on near 30 years’ HR experience working for many household names, Sandra founded leading HR & Recruitment consultancy hr inspire in 2012.

Skilled in managing HR functions while keeping a commercial focus, Sandra spotted the need to bring the value of an entire HR department to SMEs at an affordable level. Growing hr inspire to a 15 strong team of HR experts with 100+ customers, Sandra’s knowledge and experience supports businesses to grow through effective people management and practical HR advice.

Sandra’s support of business leaders has led to many glowing recommendations, including:

  • “A highly experienced and very commercial HR professional”


  • “Sandra taught me what great HR looks like”


  • “An integral part of the leadership team, understanding and shaping the strategic direction of the business and developing a HR strategy to meet these needs”.


  • “A true HR expert who understands the business and both its short and long-term needs.”